Racing Net Source LLC

607 Seib Drive
O'Fallon, MO 63366
Phone: 636.272.6301

Max Chevy covers all automotive things Chevy. A new issue of MaxChevy.com is published on the 15th of each month and is updated throughout the month.

EDITORIAL

Publisher, CEO
Jeff Burk

Editorial Director
Ro McGonegal

Managing Editor, COO
Kay Burk

Contributing Writers
Bob McClurg
Jim McFarland
John Carollo
Matt Strong
Geoff Stunkard

PHOTOGRAPHY

Donna Bistran
James Drew
Darren Jacobs
Ron Lewis
Tim Marshall
Bob McClurg
Dennis Mothershed
Matt Strong

PRODUCTION

Creative Director/ Webmaster
Matt Schramel

Production Assistant
Clifford Tunnell

ADVERTISING

Director of Sales
Darr Hawthorne
818-424-6656

FINANCIAL

Chief Financial Officer
Richard Burk

Accounts Manager
Casey Araiza


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© 2007 Racing Net Source LLC

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We Have Lift-Off!

This (cyber) space ship has blasted off and I find myself firmly seated at the helm manning the controls. I'm on a mission to boldly go where no (magazine) man has gone before. Uncharted territories with new worlds to discover, new machines to investigate and new technologies to grasp. And I want you to come along for the ride. Heck, I need you to be part of the crew and join in on the exploration. And I don't want you to be afraid to speak up. If fact, I demand it! Don't be shy when thinking about sending me a message. Just fire it off!

But before we go too much further on our mission, let me give you a little insight as to where I've been. For the last 26 years I reported to the (performance automotive) world via the time-proven format known as the "ink and paper" magazine. When I started my writing career, I was still doing just that -- writing. Then I would transfer those scribbled notes to a typewritten page by pushing the keys on an IBM Selectric typewriter (gasp). What's that, I can hear you ask? Well, some things are better off left to the imagination!

Not long after Apple Computer introduced their first Mac offering, I plunked down the cash for one of those tiny little boxes. Now, despite growing up in what is known as Silicon Valley in Northern California, I had neither interest nor inclination to ever get involved in the electronics industry. No, grease under my fingernails was where I was headed from an early age. But that little small-screened, memory challenged, first-generation computer was the right tool at the right time for me to springboard into the automotive enthusiast publishing industry.

After spending 12 years writing about drag racing (five on staff at NHRA's house organ), I moved over to one of the big (at the time) publishing companies to work on what was arguably the fastest growing title in the industry: Super Chevy magazine. I spent 14 years on that book where I was Editorial Director/Editor for 11 of those. I watched the industry mature and the level of products grow with the infusion of the stunning technology being created. I witnessed companies increase their manufacturing capabilities to where virtually anything can -- and was -- produced to help in the restoration and/or custom creation of a project.

The bottom line, I've watched it flourish to where today, you can buy and build the car of your dreams any way you want it. But as in any growing situation, there are pains. And that's where today's story starts.

The ink and paper industry is strapped by limitations, not the least of which is the ability to expeditiously get the word out about all the cool stuff out there. Paper, distribution, mail and fuel costs, have brought the largely major corporation-owned magazine industry to the point of all that's important is the bottom line. Editorial credibility suffers under those circumstances, and subsequently, the information you get is not always all you need. In today's information-wanting society, waiting three months to find out what is new is like traveling across the Rocky Mountains in a horse-drawn wagon.

Enough reminiscing about those good 'ol days of publishing, let's move on to the more important stuff. From the day that I came into this world with a box-end wrench in my hand, I've had a penchant for taking things apart (just ask my dad!). It wasn't long afterwards, however, that I learned to put things back together, but seldom the way they originally were. From my first project car way back in the early 1970s, where I took the body off the frame of a neat '66 Chevelle SS (my neighbors thought I was insane) to the most recent completion of a stable of cool Bow-Ties, which includes Novas, Camaros and Tri-fives, I have had an uncontrollable love affair with Chevys.

It's often been said that I live, breathe, sleep and eat Chevrolet. My blood is even more orange than red, I believe! There is no question where my devotion lies, and I don't apologize one bit! There is no other performance machine than Chevy. And 85 percent of the aftermarket agrees. So to say we're in good company is a huge understatement.

Now, as I've said, I am a gearhead from the get go. And if you'd have told me as recently as six months ago that I would be piloting an online magazine into the future, I'd have looked at you funny. I'm not a computer expert or an avid web surfer, by any means. But I do know that the future is now and that I'm on course to the next frontier. Everyone is relying on the Internet to get the latest and greatest scoop on what they are in to. So it stands to reason that if I'm to continue promoting and spreading my passion in these fast-changing times, that there is no better vehicle to do it in.

One thing's for certain, though, I promise to take you on a trip that you will enjoy every month. I plan to take full advantage of the tools that were diminishing in my other life. I have no limit on what I can bring you and with no limit on how much of it you get. Gone are the need to keep stories short, postage-stamp-sized photos and political agendas. What you will see in the future is information-packed credible editorial, without the need to stroke anybody. The way we see it is the way you will see it. For example, if we do an install story, then you will get a feel of both the pros and cons of what it took to do it.

No, I'm not saying that we are going to be a Consumer Reports-style information guide, where if the need arises we trash products. No, my goal is to be informative with a positive spin. Our industry is ripe with great products and if they need our collective help in order to be improved then we will take that stance. And when I say we, I mean it. I expect not only to hear about your experiences -- good and bad -- but I want to involve you in some where we can help (more to come on this later).

And when you take a trip around this first issue, you'll see something unprecedented in the aftermarket industry, columns that are written by the industry leaders. These are not paid endorsements of each company, but first-person inside information on who they are and what their goals are. And their biggest goal in contributing here is to help you get to know them and how they can help you move forward with your projects. I encourage each of you to communicate with these leaders, and let them know what you need.

For now we're just merging onto the information highway, but I give you my commitment to providing a fun journey at near wide-open-throttle. There will be cool projects and a two-way open channel for communication between you and me.

So come aboard and let's rock(et) on to the next level. I'll be seeing ya out there.