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Celebrating its 75th birthday this year, the Chevrolet Suburban is the longest running car in production history. Through decades of changes in consumer tastes and economic shifts, the brand's key to success has been not changing much at all. In fact, the Suburban of today is very similar to the one of 1935.

In 1935, the United States’ population was a little more than 127 million. A first-class stamp cost 3 cents, Technicolor was introduced to motion pictures and the Detroit Tigers defeated the Chicago Cubs in a tough World Series. It was also the year Chevrolet introduced the Suburban.
Story courtesy General Motors Co.
The 75th anniversary is marked with a limited-edition model, the 75th Anniversary Diamond Edition Suburban.
The 1935 edition.

In the seven and a half decades since its introduction, the Suburban became an icon and the industry’s longest-running model. In fact, Suburban is the first vehicle to reach 75 years of production and Chevrolet is commemorating the milestone with a new 2010 75th Anniversary Diamond Edition model.

“Times have changed, but the Suburban remains a fixture in the industry for private and professional customers who need truck-like towing capability with maximum passenger and cargo space,” said Jim Campbell, Chevrolet general manager. “The Suburban’s core capabilities and dependability have remained constant for more than seven decades and generations of people know that a Suburban will haul people and their gear.”
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