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Prestolite Performance Awards 2010 Camaro to National Guardsman in Modern Muscle X Campaign

When Matt Pierson answered the phone on Friday, Jan. 7, the last thing he expected to hear was that he was chosen as the winning recipient of a new car through Prestolite Performance’s Modern Muscle X campaign. The news could not have come at a better time for the self-described “Chevy guy.” After returning on Christmas Eve from a year-long deployment in Afghanistan with the National Guard, Pierson was currently without a car of his own.

“This was huge for me and my family,” said Pierson. “Coming home fresh off of deployment, my wife and I were searching for a car. I have always wanted a Camaro, but didn’t think it was going to happen. Prestolite Performance has given me my dream car.”

Pierson won the car by participating in the Modern Muscle X campaign and sweepstakes offered by Prestolite Performance, a performance auto parts manufacturer of brands including Mr. Gasket, ACCEL, Hays, Lakewood, Mallory and QuickTime.

In 2010, Prestolite charged its engineers with revamping three automotive icons including a 2011 Ford Mustang, 2010 Chevrolet Camaro and 2010 Dodge Challenger with products from the Prestolite Performance family of brands. The goal was to award one winner the car of their choice at the completion of the campaign. Fans could register online at www.modernmusclex.com through Dec. 31, 2010.

“The Modern Muscle X campaign was the first of its kind for Prestolite Performance and we were extremely pleased with both the innovative products our team developed for the cars and the nationwide interest the campaign captured,” said Jill Hepp, Prestolite Performance’s marketing manager. “To be able to offer one of our Modern Muscle cars to such a deserving individual such as Matt Pierson was that much more rewarding.”

For Pierson, choosing the Camaro was an easy decision, despite the fact that his wife, Paula, is a known Mustang fan. The couple initially sold their ’91 Mustang for a down payment on their house, but Pierson kept track of the car and bought it back a few years ago. He is now working to restore it.

“I always grew up in a Chevrolet family and my mom and dad even have matching Camaros,” said Pierson. “Winning this car is all I have been able to think about.”

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